In 2007 Nike ran an ad campaign for LeBron James known as "The LeBrons", they were a slam dunk success (see what I did there?). The LeBrons were 4 characters which epitomized at least one section of LeBron's persona. There was "Wise LeBron" - the old sage, "Business LeBron" - the slick business/ladies man, "Athelete LeBron" - the basketball player, and "Kid LeBron" - the youthful playful LeBron. There were commercials, shoes, and toys made by Upper Deck. Being a huge fan of LeBron James, I of course own the shoes in Red/Black & White/Gold colorways, as well as all of the Upper Deck Toys. Looking at them sit atop my desk just inspired me to do something with them every day, till I did!